UAB CALLAHAN EYE
Role: Art Direction, Design
EcD: AARON GRESHAM
CD: SHANNON HARRIS
CD/DIRECTOR/EDITOR: ALI CLARK
PRODUCER: KRISTIN DOBER
SR. ART DIRECTOR: KATIE ERICKSON
ART DIRECTOR: EVAN BATES
COPYWRITER: JOHN KENNEDY
PHOTOGRAPHY: ELEY PHOTO
STudio: BIG COMMUNICATIONS
COMMUNICATION ARTS 64th Photography Annual Competition
UAB Callahan Eye - Looking Beyond
2023 birmingham addy AWARDS
gold: photography
silver: integrated brand campaign
UAB Callahan Eye is home to the country’s top experts in the treatment and cure of eye disease and trauma. We created a dynamic color and shape system inspired by the hospital’s history and association within the fine arts community. Utilizing vibrant light and spectral tones, the surreal photography highlights the hospital’s focus on speciality care and innovation. These images built the foundation to deliver a variety of messages positioning UAB Callahan Eye at the forefront of ophthalmology. The end result is a visually captivating campaign that reintroduced UAB Callahan Eye as a national leader in sight.
